We all know what it’s like, you make New Year resolutions and by March you’ve forgotten them all and fallen back into your old habits. It’s important that you don’t do the same with the plans you made for your business and with more than half of 2018 already behind us, now could be a good time to take a fresh look at those goals you set back in January.
Read MoreBrooks & Brooks wow at 2018 L'Oreal Colour Trophy
Art directed by Sally and Jamie Brooks, the Brooks & Brooks artistic team created minimal, contemporary and beautiful looks for their 21st Century Editorial Image show. Using muslin, felt and hair as a fabric, the team played with pretty pastels, delicate textures and whimsical shapes. The four-minute show took the concept of editorial direct to the stage as flashlights and cameramen captured the looks as they walked the stage to a backdrop of stunning images created by the team especially for the show.
Read MoreCreative Inspiration At Colour World 2018
We've spent the past two days in Dalston at Colour World with a couple of thousand colourists from salons across the UK to see what's new and happening in the world of colour. The cool, creative and informal environment at the MC Motors warehouse was ideal for showcasing the colourful creations on display and was a great opportunity to network, talk about products and see some incredible hair.
Alter Ego Italy were there for the second year, with an area themed on its SS18 collection The Story - visitors received logo-embossed sweets, chatted at a picnic table and played with the Hasty Too products range.
UK colour ambassador, Issie Churcher used the new Pastel Toners in Pinky Pop and Milky Mint to transform a blonde pixie crop and add interest to a blonde bob. She also used Just Colour to create brighter colour which visitors loved!
UK creative ambassador Pete Burkill talked about the styling essentials he used to get the look, with visitors taking photographs and jotting down the details.
Over on the L'Oreal Professionnel stage, Marlon Hawkins from Brooks & Brooks Hairdressing presented a model based on the Pantone Colour of the Year. A pinky violet shimmered on the long hair while he used a navy marble-effect on a blonde crop.
The two-day event saw some of the most creative names in hairdressing talk about boosting their colour services, the trends they use on their clients and the techniques hairdressers will be using in the months to come.
Is Meghan Markle ready for Princess-worthy hair?
All eyes will be on Meghan Markle this weekend as she marries the country’s most eligible bachelor, Prince Harry. And after much speculation on how she will wear her hair – rumoured to be styled by London hairdresser Miguel Perez – there will be much debating on whether her hair suited her, was on trend or old fashioned, whether she looked regal or rogue. We asked a few of our clients for their bridal thoughts ahead of the big day.
Read MoreAre you GDPR ready?
It’s been all over the news and chances are you’ve had emails from other companies you follow to update your details. But are you ready for the 25 May deadline? Any company that has not updated its privacy policy during the two-year grace period will be in violation of the law and could face fines of as much as 4% of the company’s global revenue or €20m, whichever is higher.
Read MoreAre you ready for industry awards deadlines?
We’re hot in the middle of awards season with the industry’s top competitions nearing their deadlines. There’s still time to enter Creative Head's Most Wanted, It List, British Hairdressing Business Awards and British Hairdressing Awards, so here’s a checklist for those last-minute entries.
Read MoreRoyal Baby and Wedding! Don’t Miss Out on a Great PR Opportunity
We’ve spoken before about the importance of having a PR plan in place, but back then we had no idea that a Royal baby and a Royal wedding would create such perfect PR opportunities for hair salons. Obviously, not all your clients will be quaking with excitement at the imminent nuptials of Meghan and Harry or even at the prospect of another Royal baby, but the fact is, most of them will be talking about both these events, so they are great hooks on which to hang some PR activity.
Read MoreA Great Night at the Fellowship for British Hairdressing's President Network
It’s always good to try something new and president of the Fellowship for British Hairdressing, Karine Jackson, did just at the annual Presidents Night. In place of the traditional sit-down dinner, Karine held the President Network, an evening of chat, champagne and nibbles.
Read MoreTips for creating award-winning images
What makes an image stand out, win awards and adorn the cover of magazines? As editor of Hairdressers Journal, I chose the images for the cover for more than 15 years - and while some of the images I loved, some weren't to my taste but made for a fabulous cover image. So what makes a great image? If you're putting together a collection here's some tips to ensure your images grab the attention of editors and judges around the world.
Read MoreThe Fellowship for British Hairdressing offered plenty of Hair & Vision
Hair & Vision was the first big-name event of the year by the Fellowship for British Hairdressing - and the evening didn't disappoint. Compered by president Karine Jackson and past president Bruno Giammatei, the evening started with an announcement that the entry level for FAME team is to be raised to the age of 35, giving more hairdressers the opportunity to join the creative team.
Read MoreA Motivated Team Can Be Your Best PR Weapon
Your team members are your biggest asset and your number one PR tool. On the flip side, if your team members are not motivated and enthused by your brand, they can cause the most damage.
Read MorePutting on a Great Show
RedMane Media spent the weekend visiting two great hair shows, with Ruth in London for HJ Live and Matthew in Manchester for Pro Hair Live.
Read MoreHairdressers Charity Ball - a Great Night for a Great Cause
We were out and about on Monday evening, attending the Hairdressers Charity Ball.
It was a great night, and the perfect opportunity to catch up with hairdressing friends and enjoy a delicious three-course meal. Most importantly, tickets sold and money collected on the night went towards the charity’s invaluable work helping hairdressers in need.
Read MoreTime for a Business Spring Clean?
Spring is almost upon us. Well, officially it doesn’t start until 20 March, but the signs are there. My local shop is already selling spring flowers! I love spring and that feeling of nature waking up again. It’s a great time to think about renewal and rebirth. So, if your New Year resolutions for your business haven’t got underway yet, spring could be the perfect springboard (pun intended) to take a fresh look at your salon business and how you can breathe new life into it.
Read MoreA Great Start to 2018
We’ve had an exciting first month of 2018. We have some amazing clients on board now, all with great stories to tell. We spent January ensuring all of them were quoted across all the major hairdressing trade magazines and websites, sharing their knowledge and promoting some incredible products.
Read MoreMake Your Award Entries Count
If you’re thinking of entering your business for an award this year – maybe a local business awards or one of the prestigious industry accolades – preparation is key.
Even if the award you a planning to enter hasn’t opened for entries yet, you can get a good idea of what they will be looking from last year’s criteria. You could drop the organisers an email to check they aren’t planning to make major changes to the entry process and, of not, get an early start on your entry.
Read MoreThanks for Your Support - Long May it Continue
It’s hard to believe it’s been more than five months since we launched RedMane Media. In that time, we have started working with some amazing clients and this week we have been looking back at some of the coverage we have gained on their behalf.
Read MoreWelcome 2018 – Let’s Make it a Good One!
So, here it is, 2018! And as Paul McCartney once said, ‘let’s hope it’s a good one’.
It’s certainly got off to a great start for RedMane Media, as we welcome leading Italian haircare and colour brand Alter Ego Italy to our family of clients. We are so excited to start working with the team at Alter Ego and their UK distributor Sweet Squared, making sure the UK hairdressing industry learns all about this exceptional brand, that offers top-end quality at an affordable price.
Read MoreMake it a Merry and Prosperous Christmas and New Year
This will probably be our last blog of 2017, as we know most of you will be too busy to read any between now and New Year!
With a huge proportion of your clients likely to visit you in the next few weeks, it a great time to make sure they stay loyal in 2018. The festive season doesn’t just offer huge earning potential, it’s a massive PR opportunity, but make sure the positive repercussions are long-term and don’t fizzle out when the fairy lights go out.
Read MoreFeeling Happy - Maybe it's time for a Change
As the end of 2017 draws close we here at RedMane Media are reflecting on what amazing 12 months it’s been. At the start of 2017 Ruth and I were still working for the wonderful Hairdressers Journal International, doing the jobs we’d been doing for 22 years and 11 years, respectively, and still enjoying ourselves. However, we also both felt we needed a new challenge and began to chat about what we could do and still work together.
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