Here at RedMane Media we are frequently asked to provide advice on how to encourage clients with long hair into a salon more frequently. For many salons, this is a real challenge, with long-haired clients often thinking they can cut down on appointments as their long hair will look after itself. Obviously, this isn’t the case, but how do salon owners and stylists convince their long-hair clients of this?
It really comes down to talking to clients with long hair about everything your salon offers that could make their flowing locks the best they can be! When you have that long-haired client in your chair, chat to them about the services you can offer to ensure it stays in peak condition – intense conditioning treatments and smoothing treatments, for example. In other words, give them a reason to come back to you more often, and spend more while they are there!
Also, make recommendations for products that can improve the look and feel of their hair after they leave the salon. Long hair is old hair, so it needs regular conditioning, and we all know that a professional conditioner is better than anything they can pick up at the supermarket. Don’t be afraid to make suggestions – you’re not selling, you are offering a service.
And finally, encourage clients with long air to book in for regular trims – point out to them that the ends of their hair are frayed and that without a professional trim, this will lead to hair looking dull and frazzled – not the look they are going for!