The fringe is the secret style weapon when it comes to updating your hairstyle, and according to Akin Konizi from HOB Salons, it’s the most important part of a haircut!

It’s the dream combination - beautiful hair colour with a delicious drink! Bringing hair colours to life is important for colour menus to keep fresh and original and taking inspiration from some of our favourite beverages is the perfect tonic to toning this season.

Mullets have had a bad press over the decades - think Pat Sharp, Patrick Swayze and Andre Agassi - but 2019 mullets are softer, feminine and wearable.

With balayage dominating the colour menu, highlights are returning to the salon this season, according to Marlon Hawkins from Brooks & Brooks!

Long hair, it seems, is as popular as ever with no end in sight! So making sure your clients care for their long hair is essential to keep it in tip-top condition.

Life is all about having an experience – from bungy jumping in New Zealand to trying out the latest bar in New York. In fact, there are companies that make a living out of offering experiences that exhilarate and excite. So when it comes to the high street, why should it be any different? Whether we’re buying a pair of shoes or getting a haircut, we still want to feel that buzz of handing over our money and having a story to tell when we get home. 

There’s an exclusive club of hairdressers who have won British Hairdresser of the Year – in fact, there’s only been 17 since the awards started in 1984. So what would you do if you won? Launch your own products? Travel the world to showcase British hairdressing? For Sally Brooks, British Hairdresser of the Year 2017 and 2018, it was about giving something back to the industry that has given her so much. She wanted to shout about what an amazing career hairdressing can be – and in a time when the industry is struggling with recruitment, it couldn’t be more apt.

while it’s a great idea to look at how your competitors care for their clients, it also pays to look outside the hairdressing industry.

Whether you have one salon or 20, consistency is key to creating and maintaining a successful brand.

Here at RedMane Media we are frequently asked to provide advice on how to encourage clients with long hair into a salon more frequently. For many salons, this is a real challenge, with long-haired clients often thinking they can cut down on appointments as their long hair will look after itself. Obviously, this isn’t the case, but how do salon owners and stylists convince their long-hair clients of this?

It only takes seven seconds to make a first impression. That’s a pretty minute time window in which to convey everything your salon brand stands for. But if you think about it, aren’t you the same when it comes to other service providers?

These days a lot of networking takes place over social media, which can be a great platform for sharing inspiration and information. But sometimes you can’t beat some face-to-face interaction.

Award season in the hairdressing world is well underway with Creative Head magazine’s Most Wanted and It List awards, and HJ’s British Hairdressing Business Awards all taking place in September.

A big part of what we do at RedMane Media is writing blogs for clients, creating engaging content that helps brands connect with their target audience. A blog is great way for a salon or salon group to communicate with its clients. 

Yes, we know the leaves haven’t even started turning yet and many of us are still revelling in the last vestiges of summer, but before you know it, Christmas decorations will be going up and the shops will be playing festive jingles!

Post-holiday blues can affect the best of us, and even your most loyal and usually devoted team members can feel a bit flat after returning to the real world after a week or two away in the sun. 

There are thousands of beautiful salons out there, many the result of huge investment, with no expense spared on creating a stunning looking space that will draw clients from far and wide. But sight is not the only sense that clients will use to judge your brand. A successful salon brand will appeal to all five senses, creating a positive lasting impression.

Right now, many of your clients will be enjoying a well-deserved break in the sun, but before you know it, they will be coming to you with a host of post-holiday hair needs.

On Wednesday 27 June we attended an Evening of Inspiration with our client Alter Ego Italy, hosted at the Leeds academy at the brand’s sole UK distributor, Sweet Squared. More than 50 hairdressers were invited to the exclusive evening which saw three top stylists share their cutting, colouring and styling trends and techniques. 

Award-winning Afro hairdresser Junior Green hosted a special Afro Workshop at his Kensington salon this week, which saw ten hairdressers learn the art of Afro hair.