Building your profile within the industry can have a direct impact on your business. Seeing the salon or brand they work for in the pages of their favourite trade magazine or website is a great motivation for your team members – especially if it’s a news story about an event they helped to organise!

And if your team is excited by the coverage they receive, they will share this with their clients. Seeing the salon they go to mentioned In a prestigious trade title will help reinforce that they have made the right choice. If it’s an impressive spread about your salon design or a stunning fashion collection, you could also create displays of the coverage in the salon to really get your clients talking.

When potential employees see your salon regularly mentioned in the trade press, they will see it as a desirable place to work, so when you need to find new staff, the job of recruitment should be much easier.

Through regular coverage in trade magazines, you will become recognised as a leading player in the salon industry. You’ll find you get approached more and more for quotes and possibly to present at events to share your expertise. This is a great platform from which to contact your local press and put yourself forward as an expert who can offer tips and advice to their readers.