Having worked on the other side of the PR/journalist fence means we’re ideally placed to know what magazine teams are looking for. While you decide whether you need a PR agency like RedMane Media, the following insights might help you.

You need a hook
Not everything is a story, even though its big news for the person or business concerned. The fact that your salon business turned a year old, or even 20 years old, isn’t going to excite a news editor. Telling them about the amazing celebration you had to mark the occasion and how you invited clients past and present and local celebs just might.
Image is everything
Don’t forget to take pictures of any event you want to gain coverage in a magazine. You can wax lyrical about how well it went, how fabulous everyone looked and how beautifully the salon was decorated, but if you don’t have the images to back it up, your story could fall as flat as week-old champagne. These days there are no excuses for not catching it on camera – use a phone or tablet to capture those memorable moments. A bit of artful cropping and editing, and they should be fine for a news story in print or online.
What’s the story?
If you want a features editorial a trade magazine to consider you for a profile don’t just tell them – as someone once did me – that you’ve been in business for 30 years, just doing the same thing every day and that you think that deserves coverage. It really doesn’t. But you wouldn’t be reading this if that was your story. No doubt you have an amazing tale to tell, a real journey to success with highs and lows, but ultimately, a happy and successful ending. Share this with the editor, tell them why your story deserves telling, how your experiences will inspire and educate other salon owners and you could just find yourself with a two-page feature!