There’s nothing quite as rewarding as seeing someone you’ve quietly supported step up on stage at the British Hairdressing Awards – or watching an up-and-coming stylist light up when they’re featured in the press for the first time.
That’s why we do what we do.
There’s a story behind every headline, every glossy photoshoot and every standing ovation and I’m here to share them.
I’m Ruth and I’ve worked in the hairdressing industry for more than 30 years, and I’ve loved it from day one. I started out with a passion for magazines (my first break was almost Razzle – thankfully I landed in hair instead!) and ended up spending 22 years at HJ, including a wonderful decade as Editor.
During that time, I had the privilege of interviewing icons like Vidal Sassoon, working on campaigns with Leonard, Hilary Alexander and Terry O’Neil, and producing Vanity Fair-style shoots that celebrated the craft, creativity and community of British hairdressing.
But what I loved most wasn’t the front-row seats or the fancy shoots – it was hearing people’s stories. Listening to how they got where they are and celebrating what made them different.
After two decades in publishing, my kids were growing up fast and I realised I didn’t want to miss the window to spend more time with them. Around the same time I also spotted a gap in the market.
Brands and educators were always asking me for ideas. And too often, PR felt reactive. Like it was waiting for a brief rather than coming up with the story.
I knew I could help change that.
So I set up RedMane Media to do exactly what I’d been doing unofficially for years:
Today, I work with a virtual team of experts to offer PR, copywriting, social media support, and contract publishing. We’ve helped everyone from big brands to independent charities share their story with confidence—and get the recognition they’ve earned.
You might be a colour house with a big campaign to launch.
A rising star ready to win your first award.
A brand that’s got the goods, but not the time to post consistently.
Wherever you’re at, we’re here to help you tell the story that moves you forward.
If that sounds like something you need, drop me a message. I’d love to hear your story – and help you share it.
